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General & Shared Subjects · Purposive Communication
Purposive Communication
Writing, speaking and presenting to different audiences and for various purposes: communication models and ethics, globalization and multicultural settings, varieties and registers of English, evaluating messages and images, presentation aids, public speaking, and communication for work and academic purposes.
9 topics · 9 lessons · 9 practice sets · 9 quizzes
01
Communication processes, principles and ethics
The elements and process of communication, the major models from Aristotle to the transactional view, the principles, the types by mode, context, purpose and style, and the ethics of communication.
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02
Communication and globalization
How globalization and ICT reshape communication, the uses and risks of social media, Philippine OFW, BPO and online examples, and the habits of a responsible digital citizen.
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03
Local and global communication in multicultural settings
How culture shapes communication: Hall, Hofstede, Filipino values, nonverbal differences, barriers, Bennett's stages, inclusive language and political correctness.
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04
Varieties and registers of spoken and written language
How language varies by place, group and situation: dialects, code-switching, World Englishes, Philippine English, Joos's registers, spoken versus written style, and British versus American English.
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05
Evaluating messages and images
How to read, hear and view messages critically: word meaning, bias, propaganda, fallacies, signs, public and online signage, sources and the meaning of images.
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06
Communication aids and technology tools
Kinds of communication aids, choosing the right graph, slide design, oral presentation skills, the four Ps, online etiquette and accessibility.
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07
Communication for general purposes: public speaking
Audience, purpose and occasion; speech types and delivery methods; structure, patterns, Monroe and Aristotle; voice and body; managing speech anxiety and listening well.
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08
Communication for work purposes
The 7 Cs, business letters, memos, professional e-mail, the résumé and interview, meetings and minutes, and short reports and proposals for the Philippine workplace.
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09
Communication for academic purposes
How to write, cite, argue and present in college: academic language, plagiarism and paraphrase, APA citation, argumentation, position papers, case studies, abstracts and defenses.
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