SophentisLEARNING ACROSS EVERY STAGE
Your learning journey starts here
Purposive CommunicationPURPOSIVE COMMUNICATION · GENERAL & SHARED SUBJECTS

College / Undergraduate / General & Shared Subjects / Purposive Communication

General & Shared Subjects · Purposive Communication

Purposive Communication

Writing, speaking and presenting to different audiences and for various purposes: communication models and ethics, globalization and multicultural settings, varieties and registers of English, evaluating messages and images, presentation aids, public speaking, and communication for work and academic purposes.

9 topics · 9 lessons · 9 practice sets · 9 quizzes

01

Communication processes, principles and ethics

The elements and process of communication, the major models from Aristotle to the transactional view, the principles, the types by mode, context, purpose and style, and the ethics of communication.

Lesson · Practice · Homework · Quiz

Open lesson →
02

Communication and globalization

How globalization and ICT reshape communication, the uses and risks of social media, Philippine OFW, BPO and online examples, and the habits of a responsible digital citizen.

Lesson · Practice · Homework · Quiz

Open lesson →
03

Local and global communication in multicultural settings

How culture shapes communication: Hall, Hofstede, Filipino values, nonverbal differences, barriers, Bennett's stages, inclusive language and political correctness.

Lesson · Practice · Homework · Quiz

Open lesson →
04

Varieties and registers of spoken and written language

How language varies by place, group and situation: dialects, code-switching, World Englishes, Philippine English, Joos's registers, spoken versus written style, and British versus American English.

Lesson · Practice · Homework · Quiz

Open lesson →
05

Evaluating messages and images

How to read, hear and view messages critically: word meaning, bias, propaganda, fallacies, signs, public and online signage, sources and the meaning of images.

Lesson · Practice · Homework · Quiz

Open lesson →
06

Communication aids and technology tools

Kinds of communication aids, choosing the right graph, slide design, oral presentation skills, the four Ps, online etiquette and accessibility.

Lesson · Practice · Homework · Quiz

Open lesson →
07

Communication for general purposes: public speaking

Audience, purpose and occasion; speech types and delivery methods; structure, patterns, Monroe and Aristotle; voice and body; managing speech anxiety and listening well.

Lesson · Practice · Homework · Quiz

Open lesson →
08

Communication for work purposes

The 7 Cs, business letters, memos, professional e-mail, the résumé and interview, meetings and minutes, and short reports and proposals for the Philippine workplace.

Lesson · Practice · Homework · Quiz

Open lesson →
09

Communication for academic purposes

How to write, cite, argue and present in college: academic language, plagiarism and paraphrase, APA citation, argumentation, position papers, case studies, abstracts and defenses.

Lesson · Practice · Homework · Quiz

Open lesson →